About 424

Founded in 2015 by Guillermo Andrade, 424 is a pioneering brand in the streetwear fashion scene, based in Los Angeles. Known for its avant-garde approach, 424 merges high fashion with street culture, creating bold, norm-defying pieces that resonate globally. The brand has garnered acclaim for its innovative designs and high-quality materials, appealing to fashion-forward individuals worldwide. With a flagship store on Melrose, 424 is at the epicenter of contemporary fashion, offering a unique shopping experience that reflects the brand's cutting-edge ethos. 424 has been endorsed by celebrities like Kanye West and has been featured in major publications, cementing its status in the fashion industry.

About Guillermo Andrade

Guillermo Andrade, the visionary behind 424, has become a prominent figure in the fashion industry. His journey from a streetwear enthusiast to a celebrated designer is marked by his commitment to challenging conventional fashion norms. Andrade's designs are deeply influenced by his personal experiences and cultural background, blending urban aesthetics with high-fashion sensibilities. His work has attracted collaborations with high-profile celebrities and brands, solidifying his reputation as a creative force in modern fashion. His influence extends beyond clothing, impacting the culture and lifestyle of his audience.

For more details, you can refer to the [WWD article on Kanye West and Guillermo Andrade], the [WWD article on 424's Melrose Place flagship], and the [GQ Italia interview with Guillermo Andrade].